Mike McDerment, Freshbooks’ CEO, was the first speaker at the AIM conference. His presentation called “How to Make Love to your Customer” was a great start to get the attendees thinking about creative internet marketing strategies. Freshbooks is a great example of a product/service filling an important need. It offers simple invoicing for small businesses/consultants [...]
Filed under: Uncategorized | Tagged: aim conference, benefits of social media, customer relations, freshbooks, make it easy, michael mcderment, online invoicing, social media, usability | 3 Comments »