4 reasons why a PR consultant should go to a Home Show

It was in a non-pedestrian friendly location which meant I had to walk through ditches, cross highways, and walk more than 30 minutes. (20 if you know exactly where you are going…)

My first home show at Exhibition Park in Halifax still turned out to be a great experience! I learned a lot about what goes into creating a home for yourself. From the architect’s renderings, roof options, insulation options,  maintaining clean air, garage door openers, financing options, solar panel installation and much more.

My main goals were to promote my consulting business and Waldii. It was definitely worth the trek and here are my reasons to go to a home show with a public relations consultant’s hat on:

1. Clients, Clients and more Clients

When I first heard of the idea of a PR consultant, in my first few days of class, I thought it would be a great job/business. I also thought that I would be the one to bring the power of PR to the under served market of small businesses. My day was spent going to booths and telling the owners about the value of PR and how it can help their business. Some were receptive, some were not, but I got cards from them all.

2. Networking

A lot of small business owners have regular day jobs. Sometimes these day jobs need PR help as well! Through getting to know some of the people at the booths, I was able to figure out ways to help them and ways for them to help me. For example, I met a mortgage broker who also hosts a radio show. He offered to interview me about the PR business! I will let you know how the interview goes, very soon.

3. Other Business Opportunities

Through my adventure at Exhibition park, I was offered two jobs! A couple of people thought I could do a good job selling/referring their products. These opportunities came as a surprise to me. However, I quickly realized that through my addiction to networking I could easily find people who need the products and connect them to something they need anyway!

4. Small Business Advice

Most of the booths were manned by small businesses, like myself. Through talking with these people, I gleaned a lot of information on how to get the most out of small resources. I met a mortgage broker/financial expert who gave me a place to find cheap business cards, and other business needs. I also met a guy who told me about more networking opportunities, advice on who to contact in the home show, and some valuable tips on organizing a busy life.

I guess the moral of the story is don’t be afraid to sell yourself and your abilities! Good things will happen when you put yourself out there.

My Lunch with the Networking King of Halifax

Did you know that in a survey conducted about working professionals by Pepperdine University, the people who made the most money considered themselves great networkers?

Matt Whitman is the king, and he gave a group of us at the Halifax Club an eye-opening presentation on advanced networking.

He says we need to take networking to the next level, to really grow our business and help each other out.

We started by introducing ourselves and giving a short “elevator” speech that you should always have ready when you are meeting someone for the first time.

We also did skills assessments that listed the basic skills he thought were important for networking, and also allowed us to see where we needed to improve.

One of Matt’s philosophies is to help as many people as you can, without thinking about what you can get back from them. People who are only in it for themselves are easy to see, and will not get the responses that they want. The more people you help the better off everyone will be, and you will probably get something back in return.

I met a diverse group of great people, who were ready and willing to give me advice and guidance. I also got a chance to talk about becoming a newly christened PR consultant in a friendly and encouraging environment. And I know they are looking for clients for me, just as hard as I am looking for clients for them!

One person I met told me to go to the Halifax Home Show to try to stir up some business. That was some of the best advice I have ever gotten! I went to the event, and I ended up with a couple contracts, many interested companies, two job offers, an offer to be interviewed about PR on a radio station, and I got enough business cards to kill a tree!

Matt also gave me a book called Twelve Pillars. It was written by Jim Rohn, the mentor to Anthony Robbins, and Chris Widener. It chronicles the conversations of a downtrodden man who meets a very wise gardener when his car breaks down on an dirt road.

It characterizes 12 fundamental truths that all truly successful people emulate. It was a great read, and I recommend it to anyone. It will motivate you to do things you never thought possible!

Two years ago, I never thought I would be starting my own business as a PR consultant. My path shows that if you work hard, be nice to everyone you meet, and find the right mentors a lot of good things will happen to you.